What is ATL & BTL

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What is ATL: ATL is a term used in marketing and advertising and stands for “Above the Line”. It refers to promotional activities that are carried out using mass media channels, i.e., those that involve advertising through traditional media like … Continued

Difference between Marketing & Sales

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Here are some key differences between Marketing and Sales with headings: 1. Purpose Marketing: To create awareness, generate interest, and build a brand. Sales: To close deals, generate revenue, and build customer relationships. 2. Approach Marketing: Takes a more strategic … Continued

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